Outcomes from the Survey of Members

Author: Steve Gibbon on behalf of the KWSC Management Committee

Date: 30^th April 2008

Version: 1.0

KWSC Summary of Analysis of Survey Responses

As part of the development of KWSC the committee last sought the view of the membership about how the club is run in 2006 (reporting the results in Nov 2006). This analysis reflects the survey provided to members in their renewal packs in January 2008 over 15 months since the last survey was conducted. It is intended this survey be conducted annually with the renewal notifications so that the Committee and membership can see trends in members views of the club.

All questions were scored as 1 to 5, unless otherwise indicated, with the following meanings depending on the context of the question:

1. L Disagree or very poor

2. Poor or mostly disagree

3. K Neutral, neither agree nor disagree, acceptable

4. Good or mostly agree

5. J Completely agree, very good

Members were also able to provide individual comments for each section or at the end of the questionnaire.

On behalf of the committee many thanks to those members who took the time and effort to respond to this survey.

Overall Analysis

Note: All percentages in this report are rounded to the nearest whole % which may result in small summation errors (and not 100% totals). In some cases there are non response from a member to a specific question – these are ignored and percentages calculated on the numbers from answers provided[1]. Where comparisons are made with the last survey analysis it is either made obvious or the previous figures are in RED. For comparisons between years (with their being different levels of response between years) it is perhaps simpler to compare overall figures such as disagree+poor compared with neutral+ good+very good.

40 replies were received in paper or electronic form (compared with 21 last time) representing approximately 22% (14% last time) of membership units at the time of the survey (approx 180 membership units vs 150 last time). Hence, whilst not an absolute reflection of the membership, this analysis provides an indication of membership feelings. This is a healthy increase on last time and significant in that at the time of writing only approx 60% of members had sent in their renewals. It also is more likely to reflect the overall views of the membership with a higher response rate.

Of those responding to the relevant questions[2] meriting a 1-5 response the following were received:

1 L Disagree or very poor

2 Poor or mostly disagree

3 K Neutral, neither agree nor disagree, acceptable

4 Good or mostly agree

5 J Completely agree, very good

% responses 2006

12%

30%

53%

% responses 2008 [3]

5.7%

4.5%

10.8%

31.1%

37.7%

Hence, in general terms, 68.8% (83%) of responses were positive or very positive, with 10.2% (5%) negative or very negative. Two questions accounted for 3.8% from 5.7% total of the score 1s (questions 10 and 20) and these will be addressed separately later.

In addition to the responses to individual questions, many members took the opportunity to provide individual comments and suggestions. These are very welcome and will be considered by the committee along with the analysis of the survey. Some of these individual responses have themselves already been responded by Steve Gibbon on behalf of the committee.

Looking at questions 23-25[4] as key indicators of membership contentment the following responses were received:

Question

1 L

3 K

5 J

23. Overall – how happy are you with KWSC?

0 %

(0%)

0 %

(0%)

2.5 %

(5%)

29%

(19%)

68%

(75%)

24. Would you recommend someone else as a member?

0 %

(2%)

0 %

(0%)

2.5 %

(7%)

17 %

(5%)

80.5%

(86%)

25. Does the club provide good value for money?

0 %

(0%)

0 %

(0%)

2.5 %

(5%)

25%

(15%)

72.5%

(89%)

These are overwhelmingly positive with the no negative (1 or 2) responses this year.

The responses came from a good cross section of members:

Question	1 L	2	3 K	4	5 J
Background						Fewer (%) longer serving members responded this year.
1. How long have you been a member (circle which applies)?	< 1 year	1-3 years	4-10 years	10 -20 years	>20 years
1. How long have you been a member (circle which applies)?	(20)(19)%	(33)(33)%	(30)(24)%	(15)(12)%	(3) (12)%

In the remainder of this document the analysis of responses to individual questions is provided together with the comments and suggestions received.

Now that this survey has been developed it is suggested it is used every year to provide an ongoing barometer of the club’s health. It can be distributed every year without the need for an accompanying update in the Business Development Plan which tends to be updated between 3 and 5 year cycles.

KWSC Membership Survey 2006 – Analysis of responses

Question	1 L	2		3 K	4		5 J	Comments
Background
1. How long have you been a member (circle which applies)?	< 1 year	1-3 years		4-10 years	10 -20 years		>20 years
	(20)(19)%	(33)(33)%		(30)(24)%	(15)(12)%		(3) (12)%
2. Do you cruise, race or both?	Race		Cruise			Both
	5 (20) %		49 (45) %			46 (35) %
3. How many times a year do you visit the club approximately?	0-9	10-19		20-29